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I went to the address, logged in with my Yahoo! ID, and entered the codes. Once you enter a code, it's worth one point that you can use to enter a bunch of different contests. Well, instead of trying to win a trip to Vegas or an X-Box 360, I entered the "free Rock Band 2 song download" contest. I figured the odds would be a lot better of actually winning something. Apparently, any time you enter your point into the song contest you win, so I now have 5 song downloads! The reason it's not mentioned on the bottle is because it's a new contest - there's still like 90+ days remaining. Awesome! Free Rock Band 2 DLC, here I come!
And it doesn't stop there. There are MyCoke Rewards points, and Dr Pepper has some sort of contest going on right now, too.
Needless to say, I'm planning on checking the boxes a lot more often!
I always knew recycling was a good thing.